From Idea to Launch:
A Step-by-Step Guide for First-Time Tech Startup Founders

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I have a business idea…now what?!

That’s something I asked myself when the idea of building a parenting platform popped into my head. I felt completely lost, scared, and excited and had no idea where to go or what should I do. I had 0 technical knowledge, 0 parenting expertise, and 0 medical insights—everything I needed to start my idea I didn’t have. Not to mention that I didn’t have money, only a EUR 600 salary from my full-time job and no backup. I was like swimming in a pool without knowing how to and without any life jacket. 

I was desperately searching for a step-by-step program, book, or article. Something to give me a list of things I should follow as a first-time startup founder. 

I wanted to read something written by a startup founder for other startup founders. To get clarity and get rid of the unknown.

I couldn’t find something to say things as they are, no bullsh*t, so I decided to do it. 

This is how this ebook came to life. 

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What you will find in this eBook

I took the most frequent questions when starting a startup and answered with concrete examples, graphics, and behind the curtains of my startup.

aka things I wish someone told me at the beginning.

aka a step-by-step list of things you should do, things to avoid, and questions to answer for each stage of your startup development.

aka a list of 17 methods we used to validate our startup and that you can use too.

aka a list of places/strategies, you can apply to onboard people who share your vision.

aka a list of options you have based on the stage you are in.
aka spilling the tea about incubators, accelerators and pre-accelerators.

aka a list of the 57 most frequent used terms in startups and what do they mean

aka what I wish I could have read at the beginning to save me time and energy

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My name is Petruța Țuligă, and I’m the founder and CEO of Parentool – the first Romanian parenting app where parents have, in the same place, access to specialists, articles, and development milestones for their babies. 

I started working on building Parentool in 2019, and we launched the public version in 2022. 

Some interesting facts:

  • all our growth is organic and via referral 
  • we monetized from day 1, and we had our first paid subscribers since pre-launch
  • we achieved 3rd place in App Store without any paid advertising 
  • we are bootstrapped (aka we self-finance)
  • when I started, I had 0 technical knowledge, 0 parenting experience, and 0 medical experience, and a 600 EUR salary
  • we ended up being on national TV and asked to join a group of entrepreneurs for the European Parliament in Bruxelles



Apart from Parentool, I was also the Product Manager for a B2B startup. I took them from idea to their first paying clients.

Before entering the startup world, I worked with different companies filling roles such as HR, Employer Brand, Product Owner, and Consultant. I worked with companies like Apple, Google, Microsoft, and Dell. 

Get the ebook for €9,99

Pay online with a credit card, and the ebook will arrive in your inbox! No refund 💛